Free Internet Advertising

Free Internet Advertising

Free Internet advertising is sought after by most Internet marketers and one readily available source of free Internet advertising is the Internet forum. For Internet marketing novices, I’ll briefly explain how free Internet advertising is obtained from Internet forums. Basically, Internet forums are message boards where members can exchange information, obtain advice or just chat. There are Internet forums to cater for every topic you would care to imagine (and a few you would probably prefer not to dwell on). The Internet marketer advertises his products or services simply by posting messages on the forums. There are some Internet forums that forbid the posting of advertisements but, on many of these forums, it is still possible to obtain free Internet advertising by use of a signature file. The signature file is a short piece of text which can contain a link to a website and which can be annexed to every posting a member makes on a forum message board. If you have never tried forums as a source of free Internet advertising, you should bear in mind that there is an unwritten code of etiquette which need to be observed. The following are some of the unwritten rules which need to be followed if you intend to use forums for free Internet advertising for your business. Read the Forum Rules You need to read the rules of any Internet forum before you try to post a message there. I know this sounds obvious but it is clear that many forum users don’t bother to read the rules, despite the fact that the forum registration process inevitably includes a...
Eight Steps for e-Marketing

Eight Steps for e-Marketing

I know how to get a blank stare from just about any e-commerce website owner. All I have to do is ask them about their website marketing plan. When I ask them about their website marketing plan, I get that look. First the eyebrows go up. Then the eyes glaze over for a minute. And then the stammering begins. Sometimes there is no plan above the URL and printed business cards. Sometimes in addition to these strategies, they may opt in to start a newsletter. Sometimes my clients may go as far as to mention search engines. However; for the most part the plan is scattered and is applied elsewhere, say… through the brick and mortar strategies. You know how the old saying goes: “Failure to plan is a plan to fail.” Most small business owners I talk to are frustrated. They think their website is a big waste of money. An “online business card.” A “marketing expense” that doesn’t return any of its investment. And no wonder. You’ve spent thousands on a pretty web design. You shell out dough each and every month for website hosting. You may even be paying a webmaster to update the website regularly. And month after month, year after year, the sales barely trickle in. Marketing your web site is frustrating. It’s confusing! So we end up doing what all of us do when we’re frustrated and confused: deal with it “later.” And later never comes. Know what? It’s not your fault! No one ever taught you how to market on the Internet, this new medium. (They sure didn’t cover that in my...
A Great Way to Advertise

A Great Way to Advertise

One of the key essentials when it comes to making you and your business successful is advertising. Unfortunately most of us cannot afford to advertise during the super bowl with commercials, or place digital signs along Times Square. Beyond the mailers and business cards, there is another way to get your name and product circulating among the masses. The best part of it is, it will cost you next to nothing, and your customer will be doing all of the work for you. When I was in the freelance business, I found out by accident one of the best ways to advertise myself and my business. I have always found it to be in good practice to show my appreciation to my customers by sending them a token of my appreciation by sending them a thank you gesture of some kind, once the project was closed. As time went on, and I began to make a little more money, I had a few extra bucks to spend on my high end customers to show them my appreciation for doing business with me. Not that I was spending a fortune on my customers, just a few extra dollars on every project closing, it only seemed fair. Then something extraordinary happened. I had a couple who had just gotten married. Around the time that they had just moved into their new home, I sent them both a gift basket to their respected places of employment. When the gift baskets arrived, they were thrilled to death. Of course everyone in their office was curious and wanted to know where the gift basket...
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