Finding Good Keywords

Finding Good Keywords

If you advertise with adwords you have probably realized that with recent changes to their system, the crowd at google have made it very difficult to maintain a profitable adwords campaign. This applies to those promoting other peoples products or their own. The way I used to create a keyword list for my campaigns was to use the adwords sandbox to enter a bunch of keywords that were relevant to my market and just add whatever words it spat out at me. It took me a while but I realized eventually that this wasn’t the best way to go about it. Many of my keywords would become inactive and the ones that remained were ranked 17.2 and not seeing a lot of action at all. It annoyed me because as you probably know, on the adwords traffic estimate screen you always seem to get a number of clicks that excites you but when you actually put up the campaign the results you see are much different. Also I was always limited by the number of related keywords I could think up in my own head. I knew about the power of ‘backdoor’ keywords but couldn’t think up enough of them up to create a profitable campaign! The point it changed is when I found a piece of software that could I could use to see the bid results for large numbers of keywords at once so I could tell immediately which keywords were going to be the most profitable to use in my campaigns and which ones I shouldn’t bother with. Not only that but this same piece of...
What Is Page Rank?

What Is Page Rank?

Page ranks are defined numerically, from 1 through 10 – 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page’s rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of “credit” your site gets from incoming links, is also divided by the amount of sites you link OUT to. Equally important, is your site’s actual content. It needs to be information that people can use and take active interest in. Having content that matches your keywords should also go without saying. Why Is This Important? Page rank is extremely important, in that it determines how high you get on search engine results. And just as it’s helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others – Including those willing to pay for said link. Are There Ways To Generate Better Page Rank At No Cost? Absolutely! To follow are some of the...
Search Engine Mistakes to Avoid

Search Engine Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want. 1. Not using keywords effectively. This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic. 2. Repeating the same keywords. When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site. 3. Robbing pages from other websites. How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text...
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